Category: politrix

My take on the beyonce album release.

First, this was always planned. Like Kanye & Jay, releasing quickly with little warning and not much promo. But they saw where Kanye and Jay fumbled and took it to another level. They said instead of announcing it and dropping it, we just gonna drop it (like it’s hot, I’m sorry. Couldn’t resist.). When Kanye and Jay announced the albums? The world went apeshit. But they had time to settle down and they didn’t do as well as projected. By dropping Bey’s album last night seemingly out of thin air? They got to capitalize on the initial buzz and extra buys, in that way. Snap reaction. And they’ll be a proper single and all that shit too so the public at large will all eventually have their chance to know Beyonce has a new album and they need to consume it. Another reason this is and going to be more popular? She has a much wider demographic than hiphop. While we tend to believe Kanye and Jay transcend the genre, the reality is that they are black rapperers and they’ll never “transcend” the genre the way a white rapperer does (eminem). Not to mention the hiphop community has a real problem supporting their own and treats our products as disposable as diapers. Beyonce gets the hiphop crowd. R&B. & Pop. That’s 3 fuckin genres. And despite the fact that I hear she’s gone raunchy on the subject matter. Unsuspecting white folks gonna consume her music because she’s the IT black women for whites to be “hip” to. They’re “down with that brown (ass).” Not to mention the gay market. Jesus, THE GAY MARKET! The problem will be when lesser artists try and emulate this type of no hype releases and get, *dun dun dun* NO HYPE! Very smart ploy though. The internets are on fire and I imagine they will be for more than just today. This is Beyonce. People will keep the word of mouth going one way or another. Good job guys. Sorry Jay, you wearin your girl chain now. “Got the hottest middle-aged rapper in the game, wearin my rang”